Simple Practices for More Effective Digital Marketing
Every savvy entrepreneur knows that business is a constantly evolving process. There’s always room for growth and improvement.
Knowing when to step back and take a new approach is a skill in itself.
What’s not a helpful option is to remain stagnant. No business ever succeeded without first putting in the work.
This is especially true in digital marketing. I’m sure you know what I’m talking about when I say there’s a lot of competition.
Internet users are rapidly scanning information and spitting it out. You only have a split second to grab their attention.
That being said, you can be effective in your digital marketing strategy approach if you’re resourceful and tuned in. Let me clarify:
Focus on Quality, Not Quantity
Narrow your approach to cater towards a high-quality audience. Go for those conversions, not just leads.
In other words, target an audience of people who are likely to buy your product. Connect with customers that you can retain long-term.
So, now you’re wondering how to do this?
Look into the data. Find out where your target audience is, specifically. For instance, maybe you’re selling hipster hamster hoodies and your target audience is TikTok-obsessed millennials. Get on TikTok!
Market your product where it will be most appreciated. If you’re not sure where to find your people, check out these social media demographics- collected by The Pew Research Center.
Better Branding
The effectiveness of a digital marketing strategy relies heavily on how visually captivating the material is.
In other words, you’ve got to dress your content to impress. Here’s how:
Professional Logo- if you need a fresh logo for your brand, head to GraphicSprings. This logo maker keeps things simple with easy-to-use features at no cost to you.
Branded Content- Everything from your website to your marketing materials should have a unified look. People will start to recognize your brand, based on the content you put out. And where there’s brand recognition, trust begins to build.
Need a handy dandy graphic design tool? Gravit Designer makes branding easy with user-friendly design features and customizable templates.
Get With the Trends
It’s true, a lot of traditional marketing techniques are still effective as ever. So please don’t throw your Email newsletter strategy out the window!
On the other hand, knowing the hottest trends will help keep your business in the spotlight. Want to know what this year has told us about digital marketing?
People love videos- they’re information packed, easy to digest, and extremely engaging. A triple threat.
Have you jumped on the video bandwagon yet? If not, you can easily create entertaining videos for your audience at Vimeo.
What kind of videos should you feature?
You could create videos that educate, or give a behind-the-scenes look into your business. You can even crank up case studies by making a short video that tells the story.
Interactive content steals the show- an effective way to get people’s attention is with interactive content. People are easily entertained by polls, quizzes, and challenges.
To build your own interactive content for free, try Interact.
Step Up Your SEO
SEO is like an infinite universe, full of information to be explored. Even the experts are constantly working to sharpen their craft, as SEO continues to evolve.
No matter where you are with your SEO skills, you know it’s essential for business. Learning the fundamentals is a good start, but why not continue to improve?
Step up your game and take a free SEO course through Hubspot. They’ll teach you how to audit your site, build backlinks, and work towards ranking higher in search engines.
One more tool that makes integrated content creation easy, is Ubersuggest’s Chrome extension. This tool also connects with Google Docs to help you optimize text as you go.
Article Written By Danyaal Mooney
